Pop music has long been driven by a club friendly, radio friendly, and above all, a chart friendly pairing of dance music and urban music. What has been changing over the last two years however, is that America's biggest male superstars - the likes of Usher, Chris Brown, and NE-YO- have not just adopted a sound that's been popular in Europe for years, they're also looking to European songwriters and producers to give them their new mega hits. Globally the radio airwaves have never sounded so European. This shift in musical preferences is opening up new opportunities for European talent who are experienced and excel in this style of music. And one breakout artist whose star is now soaring abroad is Danny Saucedo.